Social Media is your opportunity to demonstrate the value of your Business and your offering(s) to a wider audience. It is now more important than ever to ensure that your brand is on Social Media. Whilst every Marketing strategy is unique, here are some Social Media trends worth considering for your business:
1. Make it Personal
Putting a ‘face’ to your brand is a great way to build customer loyalty and trust. Post relatable content in the form of ‘behind-the-scenes’, webinars, team photos etc.
2. Personalised Marketing
When posting on Social Media, it is important to consider the wants and needs of your particular target audience. Define your audience and tailor your online activity to their expectations.
3. Long-form Content
There are a number of elements that contribute to your SEO ranking; long-form content being one of them. Try writing blog posts and articles that have a larger word-count. For example, a high-quality article with 1,500 words is likely to outrank one with just 500 words.
Video continues its emergence as a powerful tool to engage with people on Social Media. Postings videos will allow you to put a face to your brand, giving you an opportunity to show who you are and what you do.
5. Adjust and Adapt
An ongoing, ever-changing trend is that businesses must, to some extent, adjust their Social Media approach to gain increased awareness and improved customer engagement. Use your insights to learn what works well, the best times to post and the content type that receives the most engagement.
Do you need a successful Marketing strategy? We offer full Marketing services and Marketing coaching. Get in touch to chat: 0909 643 228
By Jonathan Keable